The Agence de Développement Économique (ADE) together with Initiative Bellegarde Pays de Gex and the Club de Créateurs des Éntreprises had the challenge to create one new pull-up for each agency. Each of them had a distinctive message but also a unified design that allows them to be displayed individually or as a set.

The use of trendy filtered images and round corner frames helps them to differentiate themselves from the traditional institutionalized design and to reach their clients with styles with whom they could identify.